Staging scientific controversies: a gallery test on science museums' interactivity.

The "transfer" model in science communication has been addressed critically from different perspectives, while the advantages of the interactive model have been continuously praised. Yet, little is done to account for the specific role of the interactive model in communicating "unfinished science." The traditional interactive methods in museums are not sufficient to keep pace with rapid scientific developments. Interactive exchanges between laypeople and experts are thought mainly through the lens of a dialogue that is facilitated and framed by the traditional "conference room" architecture. Drawing on the results of a small-scale experiment in a gallery space, we argue for the need for a new "architecture of interaction" in museum settings based on art installation and simulation techniques, which will enhance the communication potentials of science museums and will provide conditions for a fruitful even-handed exchange of expert and lay knowledge.