Health warnings on tobacco products - worldwide, 2007.

Many countries require that tobacco product packaging includes health warnings about the risks associated with tobacco use. Health warnings on tobacco product packages are effective in highlighting the perception of health risk, supporting the intention to quit tobacco use, discouraging the intention to begin tobacco use, and increasing cessation rates. Prominent displays of health warnings increase their effectiveness; larger warnings, with pictures, are more likely to be noticed, better communicate health risks, provoke greater emotional response, and further motivate tobacco users to quit. This report assesses the current status of tobacco packaging health warning requirements worldwide. Governments could further discourage tobacco use by requiring prominent health warnings on tobacco packaging.