BACKGROUND: Smoking leads to illnesses including addiction, cancer, and cardiovascular and respiratory diseases. Different intervention programs have become available. In the past decade, providing tailored smoking cessation messages has been shown to be more effective in inducing smoking cessation than one-size-fits-all interventions. However, little is known about the brain responses of smokers when they receive tailored smoking cessation messages. METHODS: A neuroimaging study using blocked and event-related designs examined neural activity in 24 smokers exposed to high-tailored and low-tailored smoking cessation messages. RESULTS: In both blocked and event-related conditions, rostral medial prefrontal cortex and precuneus/posterior cingulate were engaged more during the processing of high-tailored smoking cessation messages than low-tailored smoking cessation messages. CONCLUSIONS: The activation patterns of smokers to tailored cessation messages show involvement of brain areas commonly implicated in self-related processing. Results seem to add support to the suggested role of self-relevance in tailored cessation programs, where previous studies have shown a potential mediating role of self-relevance on smoking abstinence. The findings are relevant to understanding the cognitive mechanisms underlying tailored message processing and might point to new directions for testing response to health communications programming.
BACKGROUND: Smoking leads to illnesses including addiction, cancer, and cardiovascular and respiratory diseases. Different intervention programs have become available. In the past decade, providing tailored smoking cessation messages has been shown to be more effective in inducing smoking cessation than one-size-fits-all interventions. However, little is known about the brain responses of smokers when they receive tailored smoking cessation messages. METHODS: A neuroimaging study using blocked and event-related designs examined neural activity in 24 smokers exposed to high-tailored and low-tailored smoking cessation messages. RESULTS: In both blocked and event-related conditions, rostral medial prefrontal cortex and precuneus/posterior cingulate were engaged more during the processing of high-tailored smoking cessation messages than low-tailored smoking cessation messages. CONCLUSIONS: The activation patterns of smokers to tailored cessation messages show involvement of brain areas commonly implicated in self-related processing. Results seem to add support to the suggested role of self-relevance in tailored cessation programs, where previous studies have shown a potential mediating role of self-relevance on smoking abstinence. The findings are relevant to understanding the cognitive mechanisms underlying tailored message processing and might point to new directions for testing response to health communications programming.
Authors: Sterling C Johnson; Leslie C Baxter; Lana S Wilder; James G Pipe; Joseph E Heiserman; George P Prigatano Journal: Brain Date: 2002-08 Impact factor: 13.501
Authors: K Luan Phan; Stephan F Taylor; Robert C Welsh; Shao-Hsuan Ho; Jennifer C Britton; Israel Liberzon Journal: Neuroimage Date: 2004-02 Impact factor: 6.556
Authors: Brian Levine; Gary R Turner; Danielle Tisserand; Stephanie J Hevenor; Simon J Graham; Anthony R McIntosh Journal: J Cogn Neurosci Date: 2004-11 Impact factor: 3.225
Authors: Emily B Falk; Matthew Brook O'Donnell; Christopher N Cascio; Francis Tinney; Yoona Kang; Matthew D Lieberman; Shelley E Taylor; Lawrence An; Kenneth Resnicow; Victor J Strecher Journal: Proc Natl Acad Sci U S A Date: 2015-02-02 Impact factor: 11.205
Authors: Elizabeth A Cabrera; Corinde E Wiers; Elsa Lindgren; Gregg Miller; Nora D Volkow; Gene-Jack Wang Journal: J Neuroimmune Pharmacol Date: 2016-05-16 Impact factor: 4.147
Authors: An-Li Wang; Kosha Ruparel; James W Loughead; Andrew A Strasser; Shira J Blady; Kevin G Lynch; Dan Romer; Joseph N Cappella; Caryn Lerman; Daniel D Langleben Journal: J Neurosci Date: 2013-04-24 Impact factor: 6.167