[Transtheoretical model approach in eating behavior].

The study of eating behavior has been much interest, as this is an essential element for the success of dietary interventions. In view of the complexity of the subject and the countless influences to which it is subject, it is suggested that an in-depth exploration of eating behavior determinants enhances the impact of programs promoting healthy dietary practices. Increasingly more frequent, the adoption of inadequate diets in Brazil and elsewhere in the world leads to questions about the impact of dietary interventions traditionally applied to population groups. Many nutritional education strategies are currently described in the literature; however, motivating people to change their eating habits is still a major public health challenge. Applying the transtheoretical model seems to have a promising role for an enhanced understanding of changes in eating habits that are targeted by dietary interventions. Strategies that are tailored to each step in these changes, as identified by this theory, can motivate people more effectively to adopt healthier eating habits.