Literature DB >> 18682350

Declining negative consequences related to alcohol misuse among students exposed to a social norms marketing intervention on a college campus.

James Turner1, H Wesley Perkins, Jennifer Bauerle.   

Abstract

OBJECTIVE: The authors examined whether alcohol-related negative consequences decreased among students exposed to an intervention. PARTICIPANTS: Beginning in 1999, approximately 2,500 randomly selected undergraduates from a 4-year US university annually participated in a Web-based survey over 6 years.
METHODS: The educational intervention used social norms initiatives. Main outcome measures included recall of intervention, estimated blood alcohol content (eBAC) when drinking, and 10 negative consequences from alcohol within the past year.
RESULTS: First-year students recalling exposure had lower odds of negative consequences (odds ratio [OR] = 0.78, 95% confidence interval [CI] = 0.64-0.95) and of having an eBAC higher than .08 (OR = 0.76, 95% CI = 0.62-0.92). Over the 6 study years, the odds among all participants of experiencing (a) none of 10 alcohol consequences nearly doubled (OR = 2.13, 95% CI = 1.82-2.49) and (b) multiple consequences decreased by more than half (OR = 0.43, 95% CI = 0.36-0.50).
CONCLUSIONS: These findings have important implications for US colleges and universities engaged in the reduction of harm associated with alcohol misuse.

Entities:  

Mesh:

Year:  2008        PMID: 18682350     DOI: 10.3200/JACH.57.1.85-94

Source DB:  PubMed          Journal:  J Am Coll Health        ISSN: 0744-8481


  22 in total

1.  A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages.

Authors:  Ho-Young Ahn; Lei Wu; Stephanie Kelly; Eric Haley
Journal:  Int J Public Health       Date:  2010-12-01       Impact factor: 3.380

2.  Norms and Attitudes about Being an Active Bystander: Support for Telling Adults about Seeing Knives or Guns at School among Greater London Youth.

Authors:  Jessica M Perkins; H Wesley Perkins; David W Craig
Journal:  J Youth Adolesc       Date:  2019-11-25

3.  Youth misperceptions of peer substance use norms: a hidden risk factor in state and community prevention.

Authors:  Rodney A Wambeam; Eric L Canen; Jeff Linkenbach; Jay Otto
Journal:  Prev Sci       Date:  2014-02

4.  The influence of social norms on flu vaccination among African American and White adults.

Authors:  Sandra Crouse Quinn; Karen M Hilyard; Amelia M Jamison; Ji An; Gregory R Hancock; Donald Musa; Vicki S Freimuth
Journal:  Health Educ Res       Date:  2017-12-01

5.  Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign.

Authors:  H Wesley Perkins; Jeffrey W Linkenbach; Melissa A Lewis; Clayton Neighbors
Journal:  Addict Behav       Date:  2010-06-02       Impact factor: 3.913

6.  Resident assistant and college students' perceptions of alcohol use.

Authors:  John J King; Brian Borsari; Jie Chen
Journal:  Addict Behav       Date:  2010-02-10       Impact factor: 3.913

7.  Misperception of peer weight norms and its association with overweight and underweight status among adolescents.

Authors:  Jessica M Perkins; H Wesley Perkins; David W Craig
Journal:  Prev Sci       Date:  2015-01

8.  Gender-specific normative perceptions of alcohol-related protective behavioral strategies.

Authors:  Melissa A Lewis; Michiko Rees; Christine M Lee
Journal:  Psychol Addict Behav       Date:  2009-09

9.  The normative environment for drug use: comparisons among American Indian and white adolescents.

Authors:  Sara E Dieterich; Randall C Swaim; Fred Beauvais
Journal:  J Ethn Subst Abuse       Date:  2013       Impact factor: 1.507

10.  Adolescent Tobacco Use and Misperceptions of Social Norms Across Schools in the United States.

Authors:  Jessica M Perkins; H Wesley Perkins; Jordan Jurinsky; David W Craig
Journal:  J Stud Alcohol Drugs       Date:  2019-11       Impact factor: 2.582

View more

北京卡尤迪生物科技股份有限公司 © 2022-2023.