BACKGROUND: WV Walks replicated the Wheeling Walks community-wide campaign methodology to promote physical activity. METHODS: A social marketing intervention promoted walking among insufficiently active 40- to 65-year-olds throughout the television media market in north-central West Virginia. The intervention included participatory planning, an 8-week mass media-based campaign, and policy and environmental activities. Pre and post random-digit-dial cohort telephone surveys were conducted at baseline and immediately postcampaign in intervention and comparison regions. RESULTS: The campaign resulted in maximal message awareness in north-central WV and demonstrated a significant increase in walking behavior represented by an absolute shift of 12% of the target population from insufficiently active to active (> or = 30 minutes, 5 days per week), versus the comparison community (adjusted odds ratio 1.82, CI: 1.05-3.17). Policy and environmental changes were also evident. CONCLUSIONS: This replication study increases our confidence that the initial effects observed in the Wheeling Walks intervention are generalizable to other similar rural communities.
BACKGROUND: WV Walks replicated the Wheeling Walks community-wide campaign methodology to promote physical activity. METHODS: A social marketing intervention promoted walking among insufficiently active 40- to 65-year-olds throughout the television media market in north-central West Virginia. The intervention included participatory planning, an 8-week mass media-based campaign, and policy and environmental activities. Pre and post random-digit-dial cohort telephone surveys were conducted at baseline and immediately postcampaign in intervention and comparison regions. RESULTS: The campaign resulted in maximal message awareness in north-central WV and demonstrated a significant increase in walking behavior represented by an absolute shift of 12% of the target population from insufficiently active to active (> or = 30 minutes, 5 days per week), versus the comparison community (adjusted odds ratio 1.82, CI: 1.05-3.17). Policy and environmental changes were also evident. CONCLUSIONS: This replication study increases our confidence that the initial effects observed in the Wheeling Walks intervention are generalizable to other similar rural communities.
Authors: Cora L Craig; Adrian Bauman; Lise Gauvin; Jennifer Robertson; Kelly Murumets Journal: Int J Behav Nutr Phys Act Date: 2009-12-09 Impact factor: 6.457
Authors: M Renée Umstattd Meyer; Justin B Moore; Christiaan Abildso; Michael B Edwards; Abigail Gamble; Monica L Baskin Journal: J Public Health Manag Pract Date: 2016 Sep-Oct
Authors: M Renée Umstattd Meyer; Cynthia K Perry; Jasmin C Sumrall; Megan S Patterson; Shana M Walsh; Stephanie C Clendennen; Steven P Hooker; Kelly R Evenson; Karin V Goins; Katie M Heinrich; Nancy O'Hara Tompkins; Amy A Eyler; Sydney Jones; Rachel Tabak; Cheryl Valko Journal: Prev Chronic Dis Date: 2016-01-07 Impact factor: 2.830
Authors: Rosanne Barnes; Adrian E Bauman; Billie Giles-Corti; Matthew W Knuiman; Michael Rosenberg; Kevin M Leyden; Christiaan G Abildso; Bill Reger-Nash Journal: Prev Med Rep Date: 2015-05-02