OBJECTIVE: To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. DESIGN: The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. SETTING: The study was conducted in Liverpool, UK. SUBJECTS:Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). RESULTS: Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score. CONCLUSIONS: These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.
RCT Entities:
OBJECTIVE: To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. DESIGN: The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. SETTING: The study was conducted in Liverpool, UK. SUBJECTS: Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). RESULTS: Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obesechildren (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score. CONCLUSIONS: These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.
Authors: John E Blundell; Jennifer Lyn Baker; Emma Boyland; Ellen Blaak; Jadwiga Charzewska; Stefaan de Henauw; Gema Frühbeck; Marcela Gonzalez-Gross; Johannes Hebebrand; Lotte Holm; Vilma Kriaucioniene; Lauren Lissner; Jean-Michel Oppert; Karin Schindler; Ana Lúcia Silva; Euan Woodward Journal: Obes Facts Date: 2017-02-11 Impact factor: 3.942
Authors: Bridget Kelly; Lesley King MPsy; Kathy Chapman Mnd; Emma Boyland; Adrian E Bauman; Louise A Baur Journal: Am J Public Health Date: 2015-02-25 Impact factor: 9.308
Authors: Krista Casazza; Andrew Brown; Arne Astrup; Fredrik Bertz; Charles Baum; Michelle Bohan Brown; John Dawson; Nefertiti Durant; Gareth Dutton; David A Fields; Kevin R Fontaine; Steven Heymsfield; David Levitsky; Tapan Mehta; Nir Menachemi; P K Newby; Russell Pate; Hollie Raynor; Barbara J Rolls; Bisakha Sen; Daniel L Smith; Diana Thomas; Brian Wansink; David B Allison Journal: Crit Rev Food Sci Nutr Date: 2015 Impact factor: 11.176
Authors: Madison N LeCroy; Kimberly P Truesdale; Donna M Matheson; Sharon M Karp; Shirley M Moore; Thomas N Robinson; Jerica M Berge; Holly L Nicastro; Alicia J Thomas Journal: Public Health Nutr Date: 2019-05-21 Impact factor: 4.022
Authors: Anna M Adachi-Mejia; Lisa A Sutherland; Meghan R Longacre; Michael L Beach; Linda Titus-Ernstoff; Jennifer J Gibson; Madeline A Dalton Journal: J Nutr Educ Behav Date: 2011-06-12 Impact factor: 3.045