OBJECTIVES: To assess pharmacy students' knowledge, attitudes, and evaluation of direct-to-consumer advertising (DTCA). METHODS: A cross sectional, self-administered, 106-item survey instrument was used to assess first, second, and third professional year pharmacy students' knowledge about DTCA regulations, attitudes toward DTCA, and evaluation of DTC advertisements with different brief summary formats (professional labeling and patient labeling) and in different media sources (print and television). RESULTS: One hundred twenty (51.3%) of the 234 students enrolled participated in the study. The mean percentage knowledge score was 48.7% +/- 12.5%. Based on the mean scores per item, pharmacy students had an overall negative attitude toward DTC advertisements. Students had an overall negative attitude toward television and print advertisements using the professional labeling format but an overall positive attitude toward the print advertisement using the patient labeling format. CONCLUSIONS: Lectures discussing DTC advertising should be included in the pharmacy curriculum.
OBJECTIVES: To assess pharmacy students' knowledge, attitudes, and evaluation of direct-to-consumer advertising (DTCA). METHODS: A cross sectional, self-administered, 106-item survey instrument was used to assess first, second, and third professional year pharmacy students' knowledge about DTCA regulations, attitudes toward DTCA, and evaluation of DTC advertisements with different brief summary formats (professional labeling and patient labeling) and in different media sources (print and television). RESULTS: One hundred twenty (51.3%) of the 234 students enrolled participated in the study. The mean percentage knowledge score was 48.7% +/- 12.5%. Based on the mean scores per item, pharmacy students had an overall negative attitude toward DTC advertisements. Students had an overall negative attitude toward television and print advertisements using the professional labeling format but an overall positive attitude toward the print advertisement using the patient labeling format. CONCLUSIONS: Lectures discussing DTC advertising should be included in the pharmacy curriculum.
Entities:
Keywords:
direct-to-consumer advertising; pharmacy students; prescription drug advertising
Authors: Michael S Monaghan; Kimberly A Galt; Paul D Turner; Bruce L Houghton; Eugene C Rich; Ronald J Markert; Brenda Bergman-Evans Journal: Teach Learn Med Date: 2003 Impact factor: 2.414
Authors: Joel S Weissman; David Blumenthal; Alvin J Silk; Michael Newman; Kinga Zapert; Robert Leitman; Sandra Feibelmann Journal: Health Aff (Millwood) Date: 2004 Jan-Jun Impact factor: 6.301