| Literature DB >> 17934941 |
Amy E Latimer1, Peter Salovey, Alexander J Rothman.
Abstract
This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.Mesh:
Year: 2007 PMID: 17934941 DOI: 10.1080/10810730701619695
Source DB: PubMed Journal: J Health Commun ISSN: 1081-0730