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Literature DB >> 17484435

Self-generated visual imagery alters the mere exposure effect.

Catherine Craver-Lemley¹, Robert F Bornstein.

Abstract

To determine whether self-generated visual imagery alters liking ratings of merely exposed stimuli, 79 college students were repeatedly exposed to the ambiguous duck-rabbit figure. Half the participants were told to picture the image as a duck and half to picture it as a rabbit. When participants made liking ratings of both disambiguated versions of the figure, they rated the version consistent with earlier encoding more positively than the alternate version. Implications of these findings for theoretical models of the exposure effect are discussed.

Entities: Species

Mesh：

Year: 2006 PMID： 17484435 DOI： 10.3758/bf03213925

Source DB: PubMed Journal: Psychon Bull Rev ISSN： 1069-9384

11 in total

Review 1. Mental imagery: in search of a theory.

Authors: Zenon W Pylyshyn
Journal: Behav Brain Sci Date: 2002-04 Impact factor: 12.579

2. The mere exposure effect is differentially sensitive to different judgment tasks.

Authors: J G Seamon; P A McKenna; N Binder
Journal: Conscious Cogn Date: 1998-03

3. A mere exposure effect for transformed three-dimensional objects: effects of reflection, size, or color changes on affect and recognition.

Authors: J G Seamon; D Ganor-Stern; M J Crowley; S M Wilson; W J Weber; C M O'Rourke; J K Mahoney
Journal: Mem Cognit Date: 1997-05

Self-generated visual imagery alters the mere exposure effect.

Review 1. Mental imagery: in search of a theory.

2. The mere exposure effect is differentially sensitive to different judgment tasks.

3. A mere exposure effect for transformed three-dimensional objects: effects of reflection, size, or color changes on affect and recognition.

4. Subliminal mere exposure: specific, general, and diffuse effects.

5. Preference, familiarity, and recognition after repeated brief exposures to random geometric shapes.

Review 6. Effects of mere exposure on preferences in nonhuman mammals.

7. Additivity of nonconscious affect: combined effects of priming and exposure.

8. Affect, cognition, and awareness: affective priming with optimal and suboptimal stimulus exposures.

9. Concurrent processes: the affect-cognition relationship within the context of the "mere exposure" phenomenon.

10. Affective discrimination of stimuli that cannot be recognized.

1. The mere exposure effect for visual image.

2. The Contribution of Attention to the Mere Exposure Effect for Parts of Advertising Images.