Feeling the heat: displaced tobacco workers in North Carolina.

Tobacco control is a successful public health movement, but little attention is being paid to what this success means for workers and communities who are economically dependent on tobacco. The social context of job loss for these workers remains largely unstudied. We conducted a case study of a cigarette manufacturing facility closure in Reidsville, North Carolina and report on the effects of the closure for workers and the community. Results suggest the need for: 1) worker education directed toward developing skills for jobs that pay family-supporting wages, and 2) community-driven strategies to attract new businesses that offer such jobs. Public health organizations, labor unions, community development groups, business representatives, civic leaders, academic institutions, and others should unite in efforts to assist tobacco-dependent workers and communities to transition to other economic bases. These efforts should be funded by the tobacco industry.