What's in a look?

The most common behavioral technique used to study infant perception, cognition, language, and social development is some variant of looking time. Since its inception as a reliable method in the late 1950s, a tremendous increase in knowledge about infant competencies has been gained by inferences made from measures of looking time. Here we examine the logic, utility, and future prospects for further gains in our understanding of infant cognition from the use of looking time measures.