OBJECTIVES: To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods. METHODS: Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The program was evaluated via preference assessments, classroom observations, and teacher surveys. RESULTS: Increased preference for and willingness to try new foods were observed in children from the experimental sites (P<0.05). The program was positively received by Head Start staff. CONCLUSIONS: A social marketing campaign is an effective method to reduce children's neophobia.
RCT Entities:
OBJECTIVES: To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods. METHODS: Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The program was evaluated via preference assessments, classroom observations, and teacher surveys. RESULTS: Increased preference for and willingness to try new foods were observed in children from the experimental sites (P<0.05). The program was positively received by Head Start staff. CONCLUSIONS: A social marketing campaign is an effective method to reduce children's neophobia.
Authors: Kathryn L Braun; Claudio R Nigg; Marie K Fialkowski; Jean Butel; James R Hollyer; L Robert Barber; Andrea Bersamin; Patricia Coleman; Ursula Teo-Martin; Agnes M Vargo; Rachel Novotny Journal: Child Obes Date: 2014-12 Impact factor: 2.992
Authors: Laura L Bellows; Morgan McCloskey; Lauren Clark; Darcy A Thompson; Traci A Bekelman; Barbara Chamberlin; Susan L Johnson Journal: J Nutr Educ Behav Date: 2018-04-10 Impact factor: 3.045
Authors: Luke Wolfenden; Rebecca J Wyse; Ben I Britton; Karen J Campbell; Rebecca K Hodder; Fiona G Stacey; Patrick McElduff; Erica L James Journal: Cochrane Database Syst Rev Date: 2012-11-14