A procedure for studying echoic control in verbal behavior.

Male and female college students answered standard questions about the women's liberation movement on three occasions. A set of target words was embedded in the questions, with one set used in Sessions 1 and 3, and a synonymous, but different set used in Session 2. The relative frequencies of usage of a given target word were directly related to whether the questions for that session contained the word. The results supported the hypothesis of echoics as proposed in Skinner's theory of verbal behavior.