Web chatter before and after the Women's Health Initiative results: a content analysis of on-line menopause message boards.

A content analysis was conducted on two on-line menopause message boards over 18 months, before and after the announcement of the Women's Health Initiative (WHI) study results on hormone therapy risks. Messages (N = 785) were coded based on overall context themes and specific content (N = 1132 codes). Results showed that "seeking symptom advice" about physical symptoms represented half (49%) of all codes. More specific content codes reflected inquiries about taking prescription hormone therapies, (HTs) how to cope with the menopausal transition, checking in with community members, and questions related to menopause onset and changes in menstrual patterns. Chi-square tests showed an increase in pharmaceutical advice codings over time on the medical board (p = .057) and a trend on the community board after the WHI (p = .10). Similarly, after the WHI there was an increase in the frequency of codes on the community board related to "Is this menopause?" suggesting a heightened awareness about menopause as a health issue. In conclusion, analyses of on-line message boards provide a rich, economical method to discern the needs of menopausal women, as well as to observe the potential impact of a widely publicized medical event that can inform innovative strategies in health promotion for this target population.