Priming of semantic classifications: late and response related, or earlier and more central?

Priming of semantic classifications may occur because of response-related priming or because of priming at a more central locus. To separate these two possibilities, we randomly intermixed adjectives and first names, using a response window procedure. Participants decided whether the adjectives were positively or negatively valenced and whether the names were male or female. Each of these kinds of targets was preceded by adjective or name primes associated with responses that either matched or mismatched the correct response to the target. Results showed that priming of semantic classification involves two components: a major response-related one, modulated by prime visibility and prime-target repetition, and a smaller component with a more central locus that is less susceptible to context effects.