Naming two-digit arabic numerals: evidence from masked priming studies.

The authors investigated how 2-digit Arabic numerals are named by looking at the effects of masked primes on the naming latencies. Target numerals were named faster when prime and target shared a digit at the same position (e.g., the target 28 primed by 18 and 21). In contrast, naming latencies were slower when prime and target shared 1 or 2 digits at non-corresponding places (e.g., the target 28 primed by 82, 86, or 72). Subsequent experiments showed that these priming effects were situated at the level of the verbal production of the Arabic numerals. The data point to a non-semantically mediated route from visual input to verbal output in the naming of 2-digit Arabic numerals.