Chronometric evidence for memory retrieval in causal conditional reasoning: the case of the association strength effect.

According to many models of conditional reasoning, correct responses to the uncertain forms affirmation of consequent (AC) and denial of antecedent (DA) rely on the retrieval of an alternative antecedent from semantic memory. The main prediction issuing from this hypothesis of online retrieval is that the associative strength of the relevant information in long-term memory affects the latency of its retrieval and then of the correct response of uncertainty to AC and DA. This prediction was tested in 64 adults who performed a syllogism evaluation task with familiar causal conditional premises. As predicted, correct responses of uncertainty to AC and DA were not only more frequent but also faster when the antecedent term was weakly rather than strongly associated with the consequent. In line with the semantic framework, we also observed that this strength effect in response times was reversed for incorrect responses of certainty to AC.