Conditional reasoning, causality, and the structure of semantic memory: strength of association as a predictive factor for content effects.

Available evidence indicates that responses to conditional inferences using concrete causal premises is affected by the relative number of available alternate causes (Cummins, D.D., 1995. Memory and Cognition 23 (5), 646-658). We propose that another important factor that may influence the kinds of inferences made to causal conditionals is the relative strength of association between such causes and the consequent term. We present a study with adult participants that examines the effect of strength of association on performance on a conditional reasoning task using causal premises for which there exist one highly associated potential cause for the given consequent term. We predicted that adults would produce a greater proportion of biconditional responses to invalid forms with strongly associated premises than weakly associated ones, while valid forms would not be affected by strength of association. The results are consistent with this hypothesis.