Literature DB >> 15831888

Direct to consumer marketing: advertising directly to consumers may affect patients' safety.

Mark Hochhauser.   

Abstract

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Year:  2005        PMID： 15831888      PMCID： PMC556205          DOI： 10.1136/bmj.330.7496.906-b

Source DB:  PubMed          Journal:  BMJ        ISSN： 0959-8138


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  2 in total

1.  Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia?

Authors:  Mark Hochhauser
Journal:  Manag Care Q       Date:  2002

2.  Direct to consumer advertising.

Authors:  Peter R Mansfield; Barbara Mintzes; Dee Richards; Les Toop
Journal:  BMJ       Date:  2005-01-01
  2 in total

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