Literature DB >> 12476659

Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia?

Mark Hochhauser1.   

Abstract

Healthcare costs are rising, mostly because of increased prescription drug use, chiefly as the result of direct-to-consumer drug ads on television, newspapers, and magazines. However, the FDA's requirement for a brief summary in direct-to-consumer drug ads has produced summaries that are ineffective because they are illegible and unreadable, create information overload, and require literacy skills not possessed by most consumers. If the FDA wants brief summaries to be in a patient-friendly format, it should provide document design templates and plain language examples. Unless brief summaries are written so that they can be understood by the average patient, they should be overhauled or done away with.

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Year:  2002        PMID: 12476659

Source DB:  PubMed          Journal:  Manag Care Q        ISSN: 1064-5454


  2 in total

1.  Direct to consumer marketing: advertising directly to consumers may affect patients' safety.

Authors:  Mark Hochhauser
Journal:  BMJ       Date:  2005-04-16

2.  Direct-to-consumer communication on prescription only medicines via the internet in the Netherlands, a pilot study. Opinion of the pharmaceutical industry, patient associations and support groups.

Authors:  A Mariette Fabius; Ka-Chun Cheung; Cristianne J F Rijcken; Christiaan H Vinkers; Herre Talsma
Journal:  Pharm World Sci       Date:  2004-06
  2 in total

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