Gerard Vaughan1, Chris Hansen. 1. Ministry of Health, PO Box 5013, Wellington, New Zealand. Gerard_Vaughan@moh.govt.nz
Abstract
OBJECTIVE: To demonstrate how mass media advertising and community education has been successfully used in New Zealand as part of a comprehensive public health project to reduce stigma and discrimination associated with mental illness. CONCLUSIONS: The involvement of people with experience of mental illness in the campaign has been critical to its success. Advertising involving the stories of well-known and famous people who have experienced mental illness has created significant interest, awareness and improved attitudes among the general public. Local community education and other follow-up activities have also contributed to this success.
OBJECTIVE: To demonstrate how mass media advertising and community education has been successfully used in New Zealand as part of a comprehensive public health project to reduce stigma and discrimination associated with mental illness. CONCLUSIONS: The involvement of people with experience of mental illness in the campaign has been critical to its success. Advertising involving the stories of well-known and famous people who have experienced mental illness has created significant interest, awareness and improved attitudes among the general public. Local community education and other follow-up activities have also contributed to this success.
Authors: Graham Thornicroft; Atalay Alem; Renato Antunes Dos Santos; Elizabeth Barley; Robert E Drake; Guilherme Gregorio; Charlotte Hanlon; Hiroto Ito; Eric Latimer; Ann Law; Jair Mari; Peter McGeorge; Ramachandran Padmavati; Denise Razzouk; Maya Semrau; Yutaro Setoya; Rangaswamy Thara; Dawit Wondimagegn Journal: World Psychiatry Date: 2010-06 Impact factor: 49.548
Authors: Eunice C Wong; Rebecca L Collins; Joshua Breslau; M Audrey Burnam; Matthew Cefalu; Elizabeth A Roth Journal: J Nerv Ment Dis Date: 2018-06 Impact factor: 2.254
Authors: Katherine A Traino; Caroline M Roberts; Rachel S Fisher; Alexandria M Delozier; Paul F Austin; Laurence S Baskin; Yee-Ming Chan; Earl Y Cheng; David A Diamond; Allyson J Fried; Bradley Kropp; Yegappan Lakshmanan; Sabrina Z Meyer; Theresa Meyer; Cindy Buchanan; Blake W Palmer; Alethea Paradis; Kristy J Reyes; Amy Tishelman; Pierre Williot; Cortney Wolfe-Christensen; Elizabeth B Yerkes; Larry L Mullins; Amy B Wisniewski Journal: J Dev Behav Pediatr Date: 2022-03-30 Impact factor: 2.988