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Literature DB >> 15456692

Alcohol brands in young peoples' everyday lives: new developments in marketing.

Abstract

New developments in alcohol marketing are likely to be particularly important for younger members of the population both because of their use of new technology and the role brands play in their lives. This paper discusses the response of young people to this marketing, the functions it fulfils for the alcohol industry and the need for new policy responses.

Entities: Chemical Species

Mesh：

Year: 2004 PMID： 15456692 DOI： 10.1093/alcalc/agh101

Source DB: PubMed Journal: Alcohol Alcohol ISSN： 0735-0414 Impact factor: 2.826

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Cited

19 in total

1. The nature and extent of flavored alcoholic beverage consumption among underage youth: results of a national brand-specific survey.

Authors: Noreen M Giga; Jane Binakonsky; Craig Ross; Michael Siegel
Journal: Am J Drug Alcohol Abuse Date: 2011-04-26 Impact factor: 3.829

2. The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, and adolescent alcohol use.

Authors: Shannon Q Hurtz; Lisa Henriksen; Yun Wang; Ellen C Feighery; Stephen P Fortmann
Journal: Alcohol Alcohol Date: 2007-01-11 Impact factor: 2.826

3. Aspirational Brand Choice and Underage Alcohol Use.

Authors: Auden C McClure; Joy Gabrielli; James D Sargent; Susanne E Tanski
Journal: J Stud Alcohol Drugs Date: 2018-05 Impact factor: 2.582

4. A comparison between brand-specific and traditional alcohol surveillance methods to assess underage drinkers' reported alcohol use.

Authors: Sarah P Roberts; Michael B Siegel; William DeJong; David H Jernigan
Journal: Am J Drug Alcohol Abuse Date: 2014-07-25 Impact factor: 3.829

Review 10. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies.

Authors: Lesley A Smith; David R Foxcroft
Journal: BMC Public Health Date: 2009-02-06 Impact factor: 3.295

Alcohol brands in young peoples' everyday lives: new developments in marketing.

1. The nature and extent of flavored alcoholic beverage consumption among underage youth: results of a national brand-specific survey.

2. The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, and adolescent alcohol use.

3. Aspirational Brand Choice and Underage Alcohol Use.

4. A comparison between brand-specific and traditional alcohol surveillance methods to assess underage drinkers' reported alcohol use.

5. The relationships between alcohol source, autonomy in brand selection, and brand preference among youth in the USA.

6. Internet Alcohol Marketing Recall and Drinking in Underage Adolescents.

7. Alcohol marketing receptivity, marketing-specific cognitions, and underage binge drinking.

8. Receptivity to alcohol marketing predicts initiation of alcohol use.

9. Internet Alcohol Marketing and Underage Alcohol Use.

Review 10. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies.