Visual preference by chimpanzees (Pan troglodytes) for photos of primates measured by a free choice-order task: implication for influence of social experience.

With a free-choice task, visual preference was estimated in five adult chimpanzees (Pan troglodytes). The subjects were presented with digitized color photographs of various species of primates on a CRT screen. Their touching responses to the photographs were reinforced by food reward irrespective of which photographs they touched. The results revealed that all chimpanzees touched the photographs of humans significantly more than any other species, or phylogenetic families of primates. This tendency was consistent across different stimulus sets. The results suggest that the chimpanzees showed visual preference for the photographs of humans over those of their own species. The results also suggest that the degree of this visual preference was not in accordance with phylogenetic distance from the subjects' species, chimpanzees. The preference for humans was stronger in the case of the colored photographs than in monochromatic ones. All of the five chimpanzees had been in captivity for at least 16 years. They were reared by humans from just after their birth, or at least from 1.5 years old. Their preference might have developed through social experience, especially that during infanthood.