Strategic effects in word naming: examining the route-emphasis versus time-criterion accounts.

K. Rastle and M. Coltheart (1999) demonstrated that both nonwords and low-frequency regular words are named more slowly when mixed with first-phoneme irregular word fillers (e.g., CHEF) than when mixed with third-phoneme irregular word fillers (e.g., GLOW). Those authors suggested that their effects were due to a strategic de-emphasis of the nonlexical route when first-phoneme irregular fillers were used. An alternative explanation is that these results simply reflect a more lax position of a time criterion (S. J. Lupker, P. Brown, & L. Colombo, 1997) in the first-phoneme irregular filler condition. We contrasted these 2 accounts in 4 experiments. In all experiments, target naming latencies were longer when the fillers were harder to name, regardless of whether the fillers were nonwords or exception words. These results strongly favor a time-criterion account of K. Rastle and M. Coltheart's effects.