Positive and negative generation effects, hypermnesia, and total recall time.

Self-generated information is typically remembered better than perceived information (the generation effect). Experimental design produces an important limiting condition for this effect: Generation enhances recall in within-subjects designs, but typically not in between-subjects designs. However, Mulligan (2001) found that the generation effect emerged over repeated recall tests in a between-subjects design, calling into question the generality of this limiting condition. Two experiments further delineated the emergent generation effect Experiment 1 demonstrated that this effect does not require multiple discrete recall tests but may emerge on a single recall test of long duration. Experiment 2 demonstrated that the negative generation effect (a reversal of the typical generation effect produced under certain conditions) is abolished by multiple recall tests. In both experiments, the generate condition produced greater hypemnesia (increased recall over tests) than did the read condition.