Literature DB >> 12280283

Problems and challenges in social marketing.

P N Bloom, W D Novelli.   

Abstract

Keywords:  Commerce; Economic Factors; Macroeconomic Factors; Marketing; Private Sector; Public Sector; Social Marketing

Mesh：

Year:  1981        PMID： 12280283

Source DB:  PubMed          Journal:  J Mark        ISSN： 0022-2429


× No keyword cloud information.
  8 in total

1.  A typology of middle school girls: audience segmentation related to physical activity.

Authors:  Lisa K Staten; Amanda S Birnbaum; Jared B Jobe; John P Elder
Journal:  Health Educ Behav       Date:  2006-02

2.  A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

Authors:  C T Salmon; J Jason
Journal:  Public Health Rep       Date:  1991 Nov-Dec       Impact factor: 2.792

3.  Enhancing adoption of an alcohol abuse prevention program: An application of diffusion theory.

Authors:  M Laflin; E W Edmundson; S Moore-Hirschl
Journal:  J Prim Prev       Date:  1995-09

4.  Health journalism internships: a social marketing strategy to address health disparities.

Authors:  Duy H Nguyen; Suzuho Shimasaki; Helen Shi Stafford; Georgia Robins Sadler
Journal:  J Cancer Educ       Date:  2010-02-26       Impact factor: 2.037

5.  Strategic questions for consumer-based health communications.

Authors:  S M Sutton; G I Balch; R C Lefebvre
Journal:  Public Health Rep       Date:  1995 Nov-Dec       Impact factor: 2.792

6.  The Use of Fear versus Hope in Health Advertisements: The Moderating Role of Individual Characteristics on Subsequent Health Decisions in Chile.

Authors:  Pablo Farías
Journal:  Int J Environ Res Public Health       Date:  2020-12-07       Impact factor: 3.390

7.  Smoking, mental illness and socioeconomic disadvantage: analysis of the Australian National Survey of Mental Health and Wellbeing.

Authors:  David Lawrence; Jennifer Hafekost; Philip Hull; Francis Mitrou; Stephen R Zubrick
Journal:  BMC Public Health       Date:  2013-05-11       Impact factor: 3.295

Review 8.  Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework.

Authors:  Edward W Maibach; Lorien C Abroms; Mark Marosits
Journal:  BMC Public Health       Date:  2007-05-22       Impact factor: 3.295
  8 in total

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