Strategic effects in associative priming with words, homophones, and pseudohomophones.

G. Lukatela and M. T. Turvey (1994a) showed that at a 57-ms prime-presentation duration, the naming of a visually presented target word (frog) is primed not only by an associate word (toad) but also by a homophone (towed) and a pseudohomophone (tode) of the associate. At a 250-ms prime presentation, priming with the homophone was no longer observed. In Experiment 1, the authors replicated these priming effects in the Dutch language. Next, the authors extended the priming paradigm to a word/legal-nonword lexical decision task (Experiments 2 and 3) and a word/pseudohomophone decision task (Experiment 4). Phonologically mediated associative priming was observed in all conditions with pseudohomophonic primes but not with homophonic primes. The latter did not prime at a 250-ms prime-presentation time and at 57 ms in the word/pseudohomophone task.