The living legacy of the Harvard Pigeon Lab: quantitative analysis in the wide world.

From the Harvard Pigeon Lab of the 1960s arose a behavior-analytic approach that was quantitative and rigorous, rooted in Herrnstein's matching law. Researchers modified the matching law to describe choice behavior in a variety of different settings and examined its relations with other quantitative models. Beginning in the early 1970s, researchers began using the Harvard Pigeon Lab's quantitative framework to study in the laboratory specific aspects of the world outside the laboratory. Much of this work concerned investigations of self-control-choice of a larger, more delayed reinforcer over a smaller, less delayed reinforcer. Experiments using a quantitative framework derived from the matching law have also been conducted outside the laboratory; however, these have been far less frequent. Current and future researchers will benefit the field by devising new, creative ways to investigate the matching law and related quantitative models outside the laboratory. Such research can help to demonstrate the validity of these models as basic principles of behavior, can enhance public opinion of and rewards for such research, and can stimulate further development of the Harvard Pigeon Lab's quantitative approach by using that approach with new variables.