Literature DB >> 12048994

Hidden minds. When it comes to mining consumers' views, we've only scratched the surface.

Gerald Zaltman.   

Abstract

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Year:  2002        PMID： 12048994

Source DB:  PubMed          Journal:  Harv Bus Rev        ISSN： 0017-8012


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  1 in total

1.  Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference.

Authors:  Wenjun Yu; Zhongqiang Sun; Taiwei Xu; Qingguo Ma
Journal:  Front Neurosci       Date:  2018-10-26       Impact factor: 4.677
  1 in total

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