Design and development of the European American values scale for Asian Americans.

Existing instruments for measuring Asian American acculturation emphasize behavior acculturation to the exclusion of value acculturation. Most are based on the assumption that acquisition of European American behavior occurs simultaneously with the loss of Asian behavior. With the advent of the Asian Values Scale (AVS; B.S.K. Kim, D.R. Atkinson, & P.H. Yang, 1999), it is now possible to assess adherence to Asian cultural values. This article describes the development of a scale that can be used to measure Asian American adherence to European American values. The current scale, combined with the AVS, can be used to independently measure Asian American acculturation to European American values and enculturation in Asian values.