Visual search for a socially defined feature: what causes the search asymmetry favoring cross-race faces?

Levin (1996, 2000) reported that white subjects search for black targets more quickly than they search for white targets, suggesting that black faces are perceived as having a feature that is lacking in white faces. Here we test one of the implications of this asymmetry by having subjects search for same-race (SR) and cross-race (CR) faces that are distorted to look less like each other (producing caricatures that enhance race-specifying features), or are distorted to look more like each other (a prototypical distortion expected to reduce the salience of race-specifying features). Experiments 1 and 2 show that caricaturing the feature-positive CR distractors speeds search for the SR face and that prototypical distortion slows this search. The same distortions in SR faces did not affect the search slopes. However, these distortions also eliminated the overall advantage for CR faces. Experiment 3 shows that trial-to-trial variation in the specific distractors in each display can eliminate the asymmetry and suggests that this asymmetry depends on the subjects' ability to set a consistent a priori perceptual criterion when searching for a CR target, while the distortion effects emphasize the importance of distractor-rejection processes in determining the form of a serial search asymmetry.