Orthographically mediated inhibition effects: evidence of activational feedback during visual word recognition.

Models of visual word recognition that have adopted an interactive activation framework (e.g., Coltheart, Curtis, Atkins, & Haller, 1993; Grainger & Jacobs, 1996) assume that activation can spread from semantic to orthographic representations via a feedback mechanism during visual word recognition. The present study used a mediated priming paradigm to test whether such feedback exists and, if so, under what conditions. Participants named aloud targets that were preceded either by a semantically related prime (e.g., dog-cat) or by a prime that was related to the target via a mediating word (e.g., cat-[dog]-bog). Direct evidence of activational feedback was obtained in the form of orthographically mediated inhibition effects. These mediated inhibition effects are consistent with activational feedback and support models of visual word recognition that have adopted an interactive activation framework.