Literature DB >> 11136830

Hospital marketing practices: When is it appropriate to advertise new technology?

R Finn.   

Abstract

Mesh：

Year:  2001        PMID： 11136830     DOI： 10.1093/jnci/93.1.6

Source DB:  PubMed          Journal:  J Natl Cancer Inst        ISSN： 0027-8874            Impact factor:   13.506


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  2 in total

1.  Marketing the Research Missions of Academic Medical Centers: Why Messages Blurring Lines Between Clinical Care and Research Are Bad for both Business and Ethics.

Authors:  Mark Yarborough; Timothy Houk; Sarah Tinker Perrault; Yael Schenker; Richard R Sharp
Journal:  Camb Q Healthc Ethics       Date:  2019-07       Impact factor: 1.284

2.  Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?

Authors:  John W Huppertz; R Alan Bowman; George Y Bizer; Mandeep S Sidhu; Colleen McVeigh
Journal:  Health Serv Res       Date:  2016-08-22       Impact factor: 3.402
  2 in total

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