Ten years of the rational analysis of cognition.

Rational analysis is an empirical program that attempts to explain the function and purpose of cognitive processes. This article looks back on a decade of research outlining the rational analysis methodology and how the approach relates to other work in cognitive science. We illustrate rational analysis by considering how it has been applied to memory and reasoning. From the perspective of traditional cognitive science, the cognitive system can appear to be a rather arbitrary assortment of mechanisms with equally arbitrary limitations. In contrast, rational analysis views cognition as intricately adapted to its environment and to the problems it faces.