Literature DB >> 10107466

Segmenting the antihistamine market: an investigation of consumer preferences.

G Reardon1, D S Pathak.   

Abstract

The authors combine conjoint analysis and contingent valuation into a single model to estimate the value of product attributes for antihistamine drugs. One hundred forty-three allergic rhinitis suffers were examined. The results show evidence of validity in the data. Cluster analysis reveals five segments of patients with various patterns of preference for product attributes.

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Year:  1990        PMID： 10107466

Source DB:  PubMed          Journal:  J Health Care Mark        ISSN： 0737-3252


  2 in total

1.  Using discrete choice experiments within a cost-benefit analysis framework: some considerations.

Authors:  Emma McIntosh
Journal:  Pharmacoeconomics       Date:  2006       Impact factor: 4.981

2.  Developing a typology of African Americans with limited literacy based on preventive health practice orientation: implications for colorectal cancer screening strategies.

Authors:  Thomas F Gordon; Sarah Bauerle Bass; Sheryl B Ruzek; Caitlin Wolak; Michael J Rovito; Dominique G Ruggieri; Stephanie Ward; Anuradha Paranjape; Judith Greener
Journal:  J Health Commun       Date:  2014-03-27
  2 in total

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