Literature DB >> 993985

Altruism as hedonism: a social development perspective on the relationship of negative mood state and helping.

R B Cialdini, D T Kenrick.   

Abstract

A study was conducted to provide a means for reconciliation of the conflicting data on the relationship of negative mood state to altruism. Whereas some studies have shown that negative mood leads to increases in altruistic action, others have shown the reverse. It was hypothesized that the inconsistency of these results was due to differences in the ages and consequent levels of socialization of the subjects employed in the earlier studies. In order to test the hypothesis, subjects from three age groups (6-8, 10-12, and 15-18 years old) were asked to think of either depressing or neutral events and were subsequently given the opportunity to be privately generous. Consistent with predictions from the negative state relief model of altruism, the youngest, least socialized subjects were somewhat less generous in the negative mood condition, but this relationship progressively reversed itself until in the oldest, most socialized group, the negative mood subjects were significantly more generous than neutral mood controls. The data were taken as support for a hedonistic conception of altruism that views adult benevolence as self-gratification. It is suggested that the reward character of benevolence derives from the socialization experience.

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Year:  1976        PMID: 993985     DOI: 10.1037//0022-3514.34.5.907

Source DB:  PubMed          Journal:  J Pers Soc Psychol        ISSN: 0022-3514


  10 in total

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  10 in total

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