| Literature DB >> 9792356 |
Abstract
This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles. It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.Entities:
Keywords: Acquired Immunodeficiency Syndrome--prevention and control; Behavior; Diseases; Economic Factors; Education; Health Education; Hiv Infections--prevention and control; Infections; Marketing; Reproductive Tract Infections; Risk Behavior--changes; Sexually Transmitted Diseases--prevention and control; Social Marketing; Viral Diseases
Mesh:
Year: 1998 PMID: 9792356
Source DB: PubMed Journal: AIDS ISSN: 0269-9370 Impact factor: 4.177