OBJECTIVE: Using the opportunity of pretesting a leaflet for the general public on water fluoridation, their views were also sought on the issue as a whole. DESIGN: Qualitative research using focus group discussions led by an experienced moderator. SETTING: Among the general public living in north east England. SUBJECTS: Members of the public living in both fluoridated and non-fluoridated areas in three age bands (20-35, 36-50 and 50+) and by social class. RESULTS: The study found: the low priority given to dental health; how emotive the subject of water is; the variable knowledge of fluoride in relation to dental and general health; and the desire for information if new water fluoridation schemes are planned. CONCLUSIONS: The research confirmed public support for water fluoridation but highlighted the place of public health professionals in championing water fluoridation because of public apathy.
OBJECTIVE: Using the opportunity of pretesting a leaflet for the general public on water fluoridation, their views were also sought on the issue as a whole. DESIGN: Qualitative research using focus group discussions led by an experienced moderator. SETTING: Among the general public living in north east England. SUBJECTS: Members of the public living in both fluoridated and non-fluoridated areas in three age bands (20-35, 36-50 and 50+) and by social class. RESULTS: The study found: the low priority given to dental health; how emotive the subject of water is; the variable knowledge of fluoride in relation to dental and general health; and the desire for information if new water fluoridation schemes are planned. CONCLUSIONS: The research confirmed public support for water fluoridation but highlighted the place of public health professionals in championing water fluoridation because of public apathy.