Norms for Behavior and Conditions in Two National Park Campgrounds in Korea

/ This study was conducted to examine norm prevalence, norm agreement, and norm stability in an international setting. Data were collected at two campgrounds in Chiri-Mountain National Park, Korea, in 1993 and 1994. Results showed that a high proportion of users could specify norms for various types of campground impacts. Users who rated high importance on impacts tended to show a higher level of norm prevalence. Generally there were differences in social norms and norm agreement across locations. Among those impacts that showed differences, social norms in a less developed area were more restrictive and norm agreement was higher. The results of this study are consistent with normative studies conducted in North America, suggesting that a normative approach can be applied in a variety of settings. Social norms for selected impact indicators were also stable over a one-year time period. Implications are discussed.KEY WORDS: Norms; Norm prevalence; Norm agreement; Norm stability