Benefits of the placebo effect in the therapeutic relationship.

This paper starts by defining placebos, and describes several placebo effects observed in orthodox medicine. The authors argue that the concept of the placebo effect should not be confined to treatment and medicine alone, but should be extended to the therapeutic relationship itself. They maintain that the interpersonal skills practiced by the complementary therapist are a major factor in producing positive health outcomes. Furthermore, the personality, presentation, and demeanour of the complementary therapist are thought to play a vital part in the promotion of clients' psychological well-being. Other benefits of the placebo effect are discussed, including positive behaviour reinforcement resulting in the client's desire to return to the therapist for further consultation and treatment. The paper concludes by offering several ways in which the placebo effect can be established within the boundaries of the therapeutic relationship.