Attitudes toward older adults reported by young adults: variation based on attitudinal task and attribute categories.

Negative attitudes toward older adults are thought to be prevalent within the American culture. However, research on attitudes presents conflicting results. In this study, 2 factors were hypothesized to influence reported attitudes toward older adults: the attitudinal instrument used (a rating task vs. an open-ended task) and the types of attributes assessed (cognitive, personal-expressive, and physical). The results confirmed that attitudes toward older adults were negative relative to attitudes toward younger and middle-aged adults, but the pattern of negativity differed by task and attribute category. Negativity was most apparent in the open-ended task and in the physical category. These results indicate that although general, negative stereotypes may exist, older adults are viewed as multidimensional people with both positive and negative attributes.