A student competition to develop an innovative alcohol education strategy.

The authors report on a competition that emphasized peer health education and alternative activities to encourage alcohol-free student behavior during a weekend traditionally associated with the abuse of alcohol. The project was designed to promote activities that would (1) be consistent with education/behavior change theories; (2) generate student "ownership," energy, and participation; (3) use the creativity and resourcefulness of students; and (4) involve as many university staff members, departments, and community resources as possible. More than seven university departments and 1,200 students were involved in the project.