Breakthrough delivery systems: applying business process innovation.

The way the health care industry conducts business today has been ingrained by over fifty years of tradition. This tradition includes physician training concepts, physician/nurse/patient relationships, and overall organization of the health care delivery system. The industry is now beginning to understand that viewing its operations from an organizational process perspective can provide tremendous competitive advantage. The industry faces perhaps the greatest challenge, because business process innovation requires rethinking the way an organization conducts business. It requires a rediscovery of customer expectations and new revelations about how to provide them with value-added service.