| Literature DB >> 7607888 |
J L Mack1, K M File, J E Horwitz, R A Prince.
Abstract
Satisfaction with various aspects of a hospital visit may affect a patient's decisions about future patronage. Relationships between aspects of satisfaction, future use, and referral intentions, moderated by urgency, are explored in this study of 493 privately insured individuals. Results confirm the strong association between satisfaction and future intentions already established for other medical services and support increased attention to interactive marketing in medical settings.Entities:
Mesh:
Year: 1995 PMID: 7607888
Source DB: PubMed Journal: Health Care Manage Rev ISSN: 0361-6274