Cigarette smoking in the 1970's: the impact of the antismoking campaign on consumption.

Per capita cigarette consumption has declined annually since 1973. This downturn represents a new nonsmoking ethos, which is also reflected in the legislative successes of the nonsmokers' rights movement. Time series regression analysis of cigarette demand suggests that, in the absence of the antismoking campaign, consumption would have exceeded its 1978 level by more than a third.