Dual pricing of health sciences periodicals: a survey.

A survey of dual pricing practices among publishers of health-related journals identified 281 periodicals with an average price differential of over 100% between individual and institutional subscription rates. Both the practice itself and the amount of the differential are increasing, indicating that journal subscriptions of health sciences libraries increasingly provide the financial support necessary for the publication of health sciences journals. Dual pricing is also correlated with copyright royalties. The problems that dual pricing creates for health sciences libraries' budgets are due in part to uncritical purchasing by libraries. Increased consumerism on the part of health science librarians is recommended.