| Literature DB >> 7419388 |
M Venkatesan, M M Moriarty, C M Sicher.
Abstract
The Product Life Cycle concept can be applied to HMOs as they accelerate their rate of growth and develop their marketing strategies. Application of the concept proved successful in one case study.Mesh：
Year: 1980 PMID： 7419388
Source DB: PubMed Journal: Health Care Manage Rev ISSN： 0361-6274