Phonological recoding and the Stroop effect.

In a card-sorting version of the Stroop task it was demonstrated with male subjects that non-words, which either looked like or were pronounced like real colour words, produced slower sorting by colour than did non-words which did not resemble colour words in any way. For female subjects this effect was observable only with the pseudo-homophones. The results are accounted for by proposing that males and females used different reading strategies during this task, but that the differences are less distinctive during more normal reading situations.