Therapeugenic factors in psychotherapy: the effects of fee and title on credibility and attraction.

Led male (N = 69) and female (N = 75) Ss to believe that they were rating the accuracy of a description of a mental health professional used to help clients choose their therapist. Ss were exposed to descriptions that were identical in content, with exception of the level of fee, high vs. low, and the title of the therapist, psychiatrist vs. clinical psychologist vs. counselor. Ss were asked to rate the individual in the description on various dimensions of credibility and attraction. The results indicate that Ss were not affected by the level of fee charged except on their willingness to seek therapy from the therapist. Ss consistently rated the psychiatrist higher than the counselor, who in turn was rated higher than the clinical psychologist. Explanations for this and the implications of these findings are discussed.